T&a Ogilvy} Senior Social Digital Manager

**About Ogilvy**

**About the Role**:
Join our team as Vietnam Senior Social Digital Manager for The Coca-Cola Company (TCCC). You'll leverage TCCC's global digital marketing framework and proprietary platforms to shape and execute local market plans. Working closely with TCCC's regional and local brand teams, you'll deliver engaging, data-driven experiences across social, CRM, e-commerce, and web channels and accelerate TCCC's Digital Marketing Transformation. This hybrid role combines team leadership, client relations, strategy and hands-on execution.
- DIGITAL MARKETING TRANSFORMATION (50%)
- Local Execution of Global Strategy
- Adapt TCCC's global digital playbook into clear, actionable campaigns for your market.
- Ensure every activation reflects brand standards while resonating with local consumers.
- Cross-Functional Partnership
- Collaborate daily with regional digital specialists, Studio X (local, regional, social teams) and frontline brand teams to ideate, build, and launch campaigns.
- Serve as the primary conduit between local markets and TCCC's global digital center, keeping all stakeholders aligned on priorities, timelines, and performance goals.
- Integrated Campaign Management
- Plan and oversee social media, website, CRM and e-commerce initiatives that leverage first[1]party data for personalized consumer journeys.
- Guide the development of always-on content (quizzes, chatbots, sustainability features) and seasonal activations, ensuring seamless coordination with creative, legal, and media teams.
- Performance Tracking & Optimization
- Monitor core KPIs (e.g., first-party data collection, active users on 1XP, social engagement rates), delivering regular insights and actionable recommendations.
- Drive continuous improvement by analyzing campaign results and iterating on creative, targeting, and channel mix.
- Digital Transformation Leadership
- Lead digital transformation initiatives within local teams, fostering a culture of innovation, experimentation, and agility.
- Coach and upskill local brand-and-agency partners on best practices for TCCC's digital tools and performance frameworks.
- Technical & Vendor Coordination
- Partner with IT, platform owners, and third-party vendors to implement and integrate systems (1XP, CRM dashboards, connected-pack activations) smoothly into local operations.
- SOCIAL INFLUENCE LEADERSHIP (50%)
- Management
- Lead the in-market social team (Social Specialists & Data Analyst), overseeing workload, timelines and budget.
- Manage the team's operations and finances, ensuring that the work is delivered on time and according to scope.
- Channel & Community Oversight
- Have a strong understanding of brands - how big ideas and distinctive brand assets work and are critical for building a social brand.
- Guide community management and platform strategies to maintain a unified brand voice and rapid response across all social channels.
- Understand the intricacies of social listening and community management and guide junior team members in delivery of these tasks.
- Insights & Reporting
- Serve as key liaison for regional social clients, being a convincing expert when it comes to social & influence, social listening & engagement efforts, ensuring both quality and consistency.
- Own the social dashboard and reports, turning raw listening data into actionable recommendations.
- Maintain and evolve dashboards that track engagement, sentiment and other KPIs.
- Toolkit Implementation
- Act as primary contact for TCCC's social toolkits—training Brand Integrators, tracking adoption and gathering feedback for improvements.
- Having a point of view on social creative, including a strong sense of what is good social that makes the most of recent cultural trends and platform features.

**What You'll Need**:
This person should be qualified:

- Bachelor's degree in Marketing, Digital Media, Business, or related field.
- 5-8 years of hands-on digital marketing experience, ideally in large global brands.
- Proven ability to translate global digital blueprints into high-impact local campaigns.
- Strong collaboration skills with both internal teams (creative, legal, IT) and external agencies.
- Data-driven thinker with expertise in performance tracking, analytics, and insight activation.
- Excellent project management, communication, and stakeholder-management capabilities.
- Experience with enterprise platforms (e.g., 1XP, CRM systems, social listening tools) is a plus.

**How We'll Support You**:
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.

At Ogilvy, our people are at the heart o