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Marketing & Merchandising Executive

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam Guerlain Full time

**Company Description**
About Guerlain

As a House of High Perfumery and High Cosmetics since 1828, Guerlain is a symbol of French luxury and elegance. With nearly two centuries of expertise, innovation, and dedication to sustainability, we create exceptional beauty products that embody artistry and refinement.

We are looking for a Marketing & Merchandising Executive to join our team in Ho Chi Minh City. This role is an exciting opportunity to contribute to the brand’s growth and visibility in Vietnam by executing marketing strategies and ensuring premium merchandising standards.

Key Responsibilities

1. Marketing Execution
- Assist in planning and executing 360-degree marketing campaigns to drive brand awareness, customer engagement, and sales.
- Coordinate local marketing activations, including product launches, in-store events, and offline campaigns.
- Work closely with PR agencies and media partners to secure brand exposure in key publications and platforms.
- Collaborate with regional and HQ teams to ensure brand alignment in all marketing materials.
- Organize and manage brand events, ensuring a seamless execution and premium customer experience.
- Analyze campaign performance and consumer insights to optimize marketing strategies.

2. Merchandising & Visual Display
- Ensure premium in-store merchandising execution that aligns with Guerlain’s luxury positioning.
- Develop and implement visual merchandising guidelines for retail stores and boutiques.
- Work closely with sales teams to ensure the best product presentation and storytelling at the point of sale.
- Monitor stock levels of marketing and merchandising materials to ensure timely replenishment.
- Support in designing POSM materials and ensuring their on-time deployment.

3. Cross-functional Coordination
- Work closely with the sales team to align marketing efforts with business objectives.
- Coordinate with retailers and department stores to ensure proper brand representation.
- Support training initiatives to ensure sales teams are equipped with brand knowledge and product storytelling.
- Manage and maintain the Customer Relationship Management (CRM) database to drive engagement and loyalty.

**Qualifications**
**Requirements**:

- Minimum 3 years of experience in marketing and merchandising, preferably in luxury or beauty brands.
- Strong understanding of luxury retail dynamics and customer behaviors.
- Excellent communication and project management skills.
- Detail-oriented with a strong sense of aesthetics and brand alignment.
- Strong event management skills, ensuring premium execution and customer experience.
- Experience in Customer Relationship Management (CRM) to enhance customer engagement and retention.
- Fluent in English (both written and spoken).
- Proficient in Microsoft Office.

Why Join Us?
- Be part of a prestigious luxury beauty brand with a rich heritage.
- Work in a dynamic and creative environment with opportunities for career growth.
- Engage in exciting marketing projects and collaborations with top industry players.

If you are passionate about beauty, luxury, and marketing, and want to be part of a brand that values excellence and innovation, we invite you to apply