Automation Marketing, Lead

17 hours ago

Thành phố Hồ Chí Minh, Vietnam AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

_ It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._

_ And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

About the Role

Report to: Head of Marketing Business Partner
Location: Ho Chi Minh
Function: Marketing & Proposition | Department: Marketing Business Partner
Type: Individual Contributor

THE OPPORTUNITY:
We are looking for a Marketing Automation, Lead who is responsible for

- Manage customer data segmentation, executes personalized campaigns using platforms like D365 and ensures data compliance.
- Explore and deploy new Martech solutions to enhance customer engagement and drive business growth

ROLES AND RESPONSIBILITIES:
1. Automation Workflow Design and Implementation:

- Use automation platforms such as D365 Customer insight journey, Salesforce, HubSpot, or similar tools to deploy campaigns.

2. Customer Data Management and Segmentation:

- Collect, analyze, and segment customer data to build personalized journeys.
- Ensure data is up-to-date, synchronized, integrity and compliant with data privacy regulations.

4. Lead Generation and Nurturing:

- Automate lead capture, scoring, and nurturing processes to guide leads through the sales funnel and increase conversion rates.

5. Data Analysis and Reporting:

- Track key performance indicators (KPIs), analyzing campaign data, and providing insights to stakeholders to inform decision-making and optimize future campaigns.

6. System Integration:

- Participate in researching, testing and deploying new technologies in the Martech field (CDP, DMP, AI/ML applied in marketing...).

JOB REQUIREMENTS:

- Bachelor’s degree in Marketing, Information Technology, Computer Science, Software Development, or a related field.
- Certification in Microsoft Dynamics 365 Customer Insights - Journeys or Salesforce Marketing Cloud.
- Strong project management capabilities with a results-driven mindset.
- Knowledge of marketing automation platforms and CRM systems such as Microsoft Dynamics 365, Salesforce, or HubSpot.
- Familiarity with Customer Data Platforms (CDPs) and system integration best practices.
- Programming knowledge (HTML, CSS, JavaScript, SQL)
- Strong analytical skills with the ability to interpret and leverage marketing data for strategic decision-making.
- Proficiency in Microsoft Office Suite and/or other content management tools.
- Excellent presentation skills with the ability to clearly articulate and defend ideas.
- Ability to thrive in high-pressure environments and manage multiple priorities.
- Exceptional written and verbal communication skills in English.

_ Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

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