Assistant Brand Manager

5 hours ago


Ho Chi Minh City, Vietnam METUB Network Full time

ABOUT METUB - METUB Network, operated by Metub Vietnam JSC, is the leading digital media & entertainment and YouTube multi-channel network in Vietnam with an extensive network of 2500+ content creators, generating over 7 billion views monthly and ranging from top celebrities to top vertical endemic creators. - Our goal is to make it possible for content creators, celebrities, influencers, eSports playersto "live by passion" - earn enough to turn their passion into a professional career. METUB operates in Media & Entertainment segments, providing creator services to produce & distribute content, and brand services to deliver successful content partnership/ influencer marketing campaigns. We are also expanding into Commerce to finish our ecosystem, which is built around Creator-led businesses. ABOUT THIS JOB Develop & implement Marketing directions for new OEM/OBM businesses that are in line with the company’s strategy to achieve common business goals of Brand Awareness and Revenue, including but not limited to the following: - Meet with stakeholders to determine brand objectives and strategies - Analyze and report market and competitive trends to identify core business threats / opportunities, working with product teams. - Develop and optimize marketing campaigns (product launching and promotion) - Oversee the development of SKU selections, marketing plans, seasonal photo shoots, calendars and creative briefs - Oversee marketing spend against each initiative as well as cost analyses. - Prepare reports on brand performance and sales. - Liaise with related departments to ensure the process is fully operational. - Perform other tasks assigned by line manager/ company. QUALIFICATIONS - Have 3-5 years of experience in marketing position (prefer in brand management) - Knowledge of product pricing, packaging, distribution and positioning - Familiarity with latest marketing trends and best practices - Ability to conduct research and analyze data - Organizational skills, experience meeting tight deadlines - Excellent communication and teamwork skills - Results-driven attitude



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