Performance Marketing Strategist

3 hours ago


Thành phố Hồ Chí Minh, Vietnam Moomoo Digital Full time

**Mô tả công việc**:
(Mức lương: 15 - 20 triệu VNĐ)
We are seeking a results-driven Performance Marketing Strategist to plan, execute, and optimize multi-channel digital campaigns while delivering actionable insights from data. This role requires a strategic thinker with strong skills in ad platforms, performance optimization, and analytics — capable of turning numbers into growth.

Key Responsibilities:
1. Performance Marketing
- Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, and SEM channels.
- Develop A/B testing strategies for ad creatives, hooks, and placements to maximize CTR, CPL, and ROAS.
- Manage campaign budgets, audience segmentation, and bidding strategies to meet performance targets.
- Focus on conversion-driven marketing strategies to maximize conversion with KPIs.

2. Data Analysis & Reporting
- Integrate and consolidate marketing data from multiple sources (Google Ads, Facebook, TikTok) into BigQuery and visualization tools (Looker Studio, Lark dashboards).
- Build automated reporting systems to track KPIs, detect performance issues, and surface optimization opportunities.
- Analyze campaign performance to provide actionable recommendations for improvement.
- Ensure accurate tracking and attribution using UTM parameters, GTM setups, pixel setups, and cross-domain tracking.

3. Creative Strategy & Collaboration
- Monitor creative performance data and identify patterns impacting engagement and conversion.
- Provide data-driven feedback to the team for improving ad creatives.

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:
What You Can Expect + Hybrid work culture & flexible hours + Laptop provided for seamless remote or in-office work + Team bonding activities that keep things light and fun

**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề

**Yêu cầu công việc**:

- Proven track record in running performance marketing campaigns across multiple platforms.
- Strong knowledge of digital advertising metrics (CPL, CTR, ROAS, CPA) and optimization techniques.
- Hands-on experience with data integration and analytics tools (BigQuery, Looker Studio, GA4, Lark).
- Proficiency in setting up tracking infrastructure, including Google Tag Manager (GTM), and ensuring data accuracy.
- Ability to interpret data and translate insights into strategic recommendations.
- Experience managing large budgets of up to $50K SGD/month across multiple channels.
- Excellent communication skills and collaborative mindset.

What You Can Expect

+ Hybrid work culture & flexible hours

+ Laptop provided for seamless remote or in-office work

+ Team bonding activities that keep things light and fun

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Digital Marketing,Marketing,Truyền Thông/Báo Chí,Truyền Thông/PR/Quảng Cáo

Trung cấp - Nghề
Không yêu cầu



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