Officer, Digital Marketing Technology Stack

6 days ago

Hà Nội, Vietnam Techcombank Full time

11 Dec 2024

**Officer, Digital Marketing Technology Stack (40000579)**:

- Category: Digital Office
- Job Type:

- Facility: Digital

**Job Purpose**:

- The job holder is responsible for utilizing the Bank’s digital solutions to orchestrate campaign journey and personalize customer’s digital experiences.
- The job holder is responsible for developing analytics dashboards to monitor performance, success and test opportunities of campaigns.
- The job holder strengthens audience engagement, digital platform traffic and revenue by exploiting various digital channels and analytics.

**Key Accountabilities (1)**:
Campaign journey orchestration and personalize customer’s digital experiences
- Refine, configure, schedule, and launch owned multi-channel campaigns based on requester’s requirements.
- Create, configure, and launch A/B tests, multivariate tests, and personalized experiences
- Monitor campaign performance metrics such as deliverability, open rates, click-through rates, and conversions to provide insights and recommendations to optimize campaign effectiveness.
- Maintain detailed documentation for test setups, methodologies, and outcomes to deliver comprehensive reports highlighting key metrics, insights, and recommendations.

**Key Accountabilities (2)**:
Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
- Identify new opportunities for testing and personalization to enhance user engagement.

**Key Accountabilities (3)**:
Audience Management
- Develop and maintain detailed audience profiles by analyzing demographic, behavioral, and transactional data.
- Design and implement audience-specific campaigns to achieve marketing and business objectives.
- Track the performance of audience-based initiatives, develop visual and written reports to communicate key metrics, trends and provide actionable insights.
- Recommend new approaches to enhance audience engagement and data utilization.

**Key Relationships - Direct Manager**:
Senior Manager, Digital Marketing Technology Stack

**Key Relationships - Internal Stakeholders**:
Teams within Digital Office and relevant departments in the Bank.

**Key Relationships - External Stakeholders**:
Partners providing professional services.

**Success Profile - Qualification and Experiences**:
**Domain Expertise**
- More than 3 years of experience working in a professional Digital Marketing position or similar function. Agile/Digital Experience
- In-depth understanding of marketing departments (including marketing communications and digital marketing such as SEO and social media) and market research methods. - Experience in data analysis and use of marketing tools.
- Proficient in MS Office software, marketing software (such as Adobe Creative Suite và CRM) and SEO tools (Website Analytics, Google Adwords...).
- Knowledge of HTML, CSS and web development tools.
- SQL syntax, Logical/Conditional Operation
- Good communication and writing skills. See more ways to improve communication skills.

**Qualification**
- Bachelor’s degree in Finance, Marketing, Data Analytics for Business or related field.

**Success Profile - Culture Fit (Core Values)**:

- Customer Centricity- Innovation and Creativeness- Collaboration For Common Objectives- Self-development- Work Efficiency**Success Profile - Personal Attributes**:

- 1. Integrity, modest- 2. Optimistic, Adaptable & Emotionally Controlled- 3. Conscientious, Resilient, Vigorous & Achieving- 4. Persuasive, Unconventional & Forward Thinking**Location**:
Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi

Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City

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