Content Writer

3 weeks ago

Ho Chi Minh City, Vietnam ON DIGITALS Full time

_**POSITION: Content Writer**_
- **MANAGER LEVEL**_
- REPORTS TO: Head of Account Management & Managing Director_

**JOB DESCRIPTION**:
**A. 30% Content planning & research**
- Develop and execute content strategies that align with our clients' brand and marketing objectives
- Create creative video content strategies based on marketing campaigns, and transform those strategies into copy for videos.
- Develop a Unique Value Proposition, creating content that differentiates the company from its competitors. This can include creating taglines, slogans, and other marketing messages that communicate the client's unique selling points.
- Research vendor, competitor and customer information to clearly explain features and benefits.

**B. 30% Copy, content creation & optimization**
- Develop concepts, storyboards, and write script content for various types of videos (explainer, promo, and interview style videos).
- Consistently write and edit clear angle, content, tone and persuasive copy for videos to help guide customers through their buyer’s journey..
- Translate technical, industrial terminology into accessible, benefit-oriented information.
- Use data and analytics to track content performance and make recommendations for improvement. Continuously analyze and optimize content for engagement, performance, and lead generation

**C. 40% Manage team & develop creative work culture**
- Manage the content team of content and copywriter to ensure production plan. Create and manage content calendars for all clients, ensuring deadlines are met and content is published on schedule
- Collaborate with internal teams, including designers and account managers, to ensure high-quality content is produced and delivered
- Analyze, report and present the effectiveness of your campaigns to leadership.
- Stay up-to-date on industry trends and best practices, including SEO, social media, and content marketing strategies
- Manage relationships with freelancers, contractors, and other third-party vendors who contribute to content creation
- KEY PERFORMANCE INDICATORS (KPI’s):_
- Meet 100% production target (weekly and monthly monitoring).
- Meet at least 80% targeted content performance on CTR, lead generation, etc. (daily, weekly, monthly & yearly monitoring).
- Meet 100% deadline on all communication, request, planning & reporting.

**Job Requirements**:

- Proven track record of delivering successful campaigns that meet or exceed client objectives
- Strong project management skills, with the ability to oversee multiple projects simultaneously
- Ability to work collaboratively with other teams within the agency
- Strong presentation skills, with the ability to develop and deliver compelling presentations to clients
- Ability to work effectively in a fast-paced, deadline-driven environment
- Experience working with global clients and understanding of cultural nuances is a plus
- Ability to analyze data, identify trends, and make recommendations for future campaigns is a plus

**BENEFITS**:

- Salary: Min 18mil/month
- Social Insurance
- 13th-month salary
- Bonuses
- Perfomance review: Twice a year
- Free snacks, coffee

Loại hình công việc: Toàn thời gian

Lương: Từ 18.000.000₫ một tháng

Khả năng di chuyển đến nơi làm/chuyển nhà:

- Ho Chi Minh City: Có khả năng di chuyển đến nơi làm một cách chắc chắn hoặc lên kế hoạch chuyển nhà trước khi bắt đầu làm việc (Bắt buộc)

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