F&b Marketing Executive

2 weeks ago


Ho Chi Minh City, Vietnam Khách sạn Sheraton Sài Gòn Full time

**Mô tả công việc**:
(Mức lương: 12 - 20 triệu VNĐ)
DUTIES AND RESPONSIBILITIES:
Restaurant & Bars marketing execution
- Plan F&B marketing calendar, execute F&B marketing plans and run marketing campaigns aligned with sales activities and promotional campaigns
- Work closely with the culinary team to execute new food and beverage concepts that align with promotional objectives
- Support F&B leaders and Restaurant Managers for F&B activations, special events, merchandise, food tasting, food festival, workshop and promotions
- Coordinate launch events of special promotions and yearly projects
- Work with Creative Manager to create enticing visuals, promotional materials, and menu displays and other essentials for the outlet activities
- Work with Creative Manager and lead the photography for monthly F&B promotions or coordinate on the photography projects of outsourcing between the hotel and production house
- Cooperate with third parties or partners to deploy and run regional, country or hotel campaigns such as Marriott Bonvoy, Club Marriott or any business partners
- Coordinate with the operations team to ensure seamless execution of promotions and maintain service quality
- Utilize customer insights and data analytics to identify areas for growth and make informed decisions
- Conduct weekly F&B marketing meetings involving F&B Operations and Marketing teams

Digital & Social Media Execution
- Develop and execute social media strategies for all restaurants & bars aligned with the hotel’s business goals, hotel marketing initiatives and F&B marketing plan
- Manage day-to-day activities of selected social media channels including Facebook, LinkedIn, Instagram, Youtube, and any required channels for all restaurant and bar outlets
- Establish a positive online presence for the outlets and monitor community feedback in real-time
- Create, source, schedule, and distribute social media content in collaboration with cross-functional teams to ensure content aligns with brand messaging and marketing objectives
- Monitor effective benchmarks. Analyze, review, and report on weekly, monthly and yearly basis
- Deploy and run paid advertising campaigns to drive F&B marketing goals and objectives
- Update and maintain outlets’ website content, ensuring it aligns with current marketing initiatives and SEO best practices
- Keep all directories and online listings up-to-date for all outlets
- Identify and build partnerships with local influencers and bloggers
- Create and implement social media contests, and other user-engagement tactics that are in line with the hotel’s F&B marketing goals

Other execution and fulfillment of projects as outlined on marketing communications plans

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Professional working environment under Marriott International
- Work alongside a high-performing and self-starting team in one of the leading hotels in Ho Chi Minh City
- Details of orientation, induction programs, learning tools and courses equipped
- Explore programs with generous discounts and exclusive rates for all Marriott properties
- Associate recognition and rewards program quarterly and annually with regular appraisal culture
- Free duty meals, uniform and parking
- 24/24 personal accident insurance, social insurance, health insurance
- Competitive salary and benefit

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:

- Bachelor’s degree in Marketing, Communications, Hospitality Management, Digital Marketing, Business Administration or related fields
- One or two years of experiences in F&B industry, or marketing communications role, especially in international hotels or big F&B chains
- Excellent communication skills in English and Vietnamese
- Proficiency in Microsoft Office Suite and social media platforms
- Good analytical skill while having a creative sense
- Skills of copywriting, and photo/video editing are required
- Proactive, disciplined, goal-oriented, and problem solving
- Manage to work well in a team and independently
- Work effectively in a fast-paced environment and consistently demonstrate a high level of organizational skill

Start working day: July 2024

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Quảng Cáo/Marketing,Social Marketing,Truyền Thông/Báo Chí,Truyền Thông/PR

Đại Học
Không yêu cầu



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