Expert, Segment Insight

2 weeks ago

Hanoi, Vietnam Techcombank Full time

27 Jun 2023**Expert, Segment Insight (40000224)**:

- Category: Business Banking Division- Job Type:
- Facility: Business Banking**Job Purpose**:
The job holder takes responsibilities to manage, design, participate in business planning preparation and execution, business segmentation management:
1. Business Owner for all clients of BB; BB Strategy và Planning
2. Resource Planning/ Capacity management for BB HO
3. KPI for BB HO Units và Employees
4. Segmentation - Define Segmentation và Portfolio Management

**Key Accountabilities (1)**:

1. Business Owner for all clients of BB; BB Strategy và Planning
- Responsible for overall BB strategic planning, including strategy, annual planning
- Design, build and operationalize in a multi-functional working approach for overall BB business model (e.g. Customer, Product và Pricing, Sales và Service, Risk Management, - Technology và Operations, Human resource Organization, Performance Management)
- Design, build and implement strategic plans in accordance to overall BB vision and strategy, including business operating model, sales and service coverage model, value chain identification, focus economic sectors / economic activities.
- Continuously assess and enhance business model through market insights and voice of customers, thereby implement actionable items to improve BB business model for sustainable business growth

**Key Accountabilities (2)**:

2. Resource Planning/ Capacity management for BB HO
- Preparation of BB Resource annual plan
- Collaborate with HR to monitor and track resource status for BB
- Allocate BB HO resource for units and projects / activities

3. KPI for BB HO Units và Employees
KPI development for BB HO Units và Employees

**Key Accountabilities (3)**:

4. Segmentation
Define Segmentation
- Overall BB segmentation governance (e.g. approval for segment change, sub-segment change, Right Customer Right Segment, annual segmentation between BB và WB and within BB, etc.)
- Design, build and implement sub-segmentation within each economic segment with clear strategy and operating model (e.g. on-boarding strategy, customer contact strategy)
- Periodical review of customer segment, sector/activities và sub-segment classification and tagging: align with WB economic sectors and value chain and be responsible for ensuring right-customer-right-segment, right sector/activities

Portfolio Management
- Manage the effectiveness of each segment and sub-segment portfolio shape (e.g. revenue, cost, profit, return, risk, customer life-time value) by conducting thorough portfolio analytics at segment level, design targeted campaign, and trigger actionable plans for deepening and retention at segment portfolio level
- Co-ordinate with DvàA to improve leads conversion rate through on-us and off-us data analytics, and propensity modeling
- Allocate and manage internal leads (from data-driven actions) and/or external leads (from Customer Insights Team) to the right channel and salesforce to ensure no confusion among customers and frontlines.
- Design, build, embed and manage BB customer loyalty program by collaborating with RBG, GTS and/or partnerships

**Key Relationships - Direct Manager**:
Director, Segmentation; Senior Manager, Customer Segmentation

**Key Relationships - Direct Reports**:
N/A

**Key Relationships - Internal Stakeholders**:
Other units in BB, other units in TCB

**Key Relationships - External Stakeholders**:
Customers, organizations, business associations, state agencies (GSO, tax authorities...)

**Success Profile - Qualification and Experiences**:

- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
- Priority to have a master's degree or higher
- Minimum 8 years in the position related to financial analysis / credit / market research, marketing of finance and banking
- Prioritize work experience related to corporate customers
- Mimimum TOEIC 650 or equivalent

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