Senior Marketing Executive

1 week ago

Thành phố Hồ Chí Minh, Vietnam POPS Worldwide Full time

Marketing2 positionsFull time

**I. SUMMARY**:

- Create digital contents specializing in entertainment to build the targeted audience and community.

**II. JOB RESPONSIBILITIES**:

- Research and generate insights on potential content verticals and latest content trends, and make recommendations on Content development strategy
- Monitor closely key competitors in the same & related industries and recommend content direction.
- Brainstorm with the team on content ideas for original content productions
- Develop the company’s social media channels on original and reproduced verticals.
- Social commerce content creation for white-labeled brands of company and partners including video production and livestream.
- Track and report social media marketing activities on a weekly and monthly basis.
- Measure the effectiveness of communication channels and strategies and make appropriate adjustments.
- Manage budget allocation and track actual spending.
- Support Media team to plan and run paid media campaigns.
- Undertake any other duties as may be reasonably required.

**III. REQUIREMENTS**:

- At least 2 years experience in a related position.
- Experience in building audiences for online channels (e.g. YouTube, Facebook, TikTok).
- Passionate and knowledgeable about genres and artists within the Vietnamese entertainment market.
- Good understanding of the social media landscape in Vietnam.
- Being able to use Canva & Capcut is a plus.
- Creative, proactive, consultative, resourceful.
- Good at English both writing and speaking.
- Good written and verbal communication skills.
- Able to work independently but a team player.
- High responsibility, enthusiasm, and owning the job.
- Honesty, integrity.

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