Senior Content Executive, Digital Business
7 months ago
**Summary Key Focus Areas**:
Content creation: Products portfolios, Website content, case studies, whitepapers, knowledge sharing articles, presentations, blogs, EDM, Social Media posts-
- Visual content: infographics, video clips (work with Designer)- Event content: leaflets, brochures for domestic and global events.
- Monitor and evaluate the effectiveness of social content marketing activities.
- Serve as an exemplary writer, consistent with our company’s tone and mission. Write clean, concise, well-polished copy
- Edit content produced by team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing
- Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
- Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
- Interact with content specialists, graphic designers and internal team members to create and review all content & ensure consistent message
- Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
- Prepare Plan for content direction and strategy
**Yêu cầu**:
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- Bachelor’s or Master’s in Marketing, communications, journalism or related discipline
- 3+ years of content marketing or direct copywriting experience
- Strong communication skills
- Ability to develop, organize, and maintain process documentation
- Ability to create, update, and maintain training documents
- Excellent grammar, punctuation and spelling skills
- Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work
- Ability to manage multiple projects and juggle priorities
- Clear, effective communicator—verbally and in writing—with the ability to be persuasive
- Demonstrated ability to work productively with counterparts in a cross-functional capacity
- Must be able to respond quickly in an environment of changing priorities
- Must be able to set relevant priorities on a daily basis as the job requires
- An uncompromising approach to hitting deadlines
- Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure.
- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
- Must be able to communicate in a calm and collected fashion
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Ability to analyze and present content and social performance
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