Content Marketing Executive

4 months ago

Hà Nội, Vietnam WhiteCoat Full time

**What We are Looking For**

Are you an individual who is independent, self-motivated, and passionate about business development and healthcare? Joining us should appeal to you not just because we respect and value our employees but because we are a place where passion and dedication are rewarded with opportunities for professional and personal growth. Furthermore, the company’s foray into emerging markets heralds an exciting and dynamic phase.

**Duties & Responsibilities**
- ** Content Creation**: Develop and manage high-quality content for Whitecoat's telehealth platform, including the app, website, blog, social media channels, and other marketing materials
- ** C**ontent Checking**: Review and edit both internal and external communications, including press releases, thought articles, product launches, and quarterly company updates in both English and Vietnamese to ensure clarity, accuracy, and alignment with brand messaging
- ** Market Research**: Analyze market trends and customer needs in the telehealth and healthcare industry to ensure content is relevant and impactful
- ** C**ollaboration with Media Partners**: Work closely with media partners to create and execute joint communication campaigns, focusing on telehealth awareness and health education
- ** Digital Management**: Manage digital platforms and marketing assets to ensure they are up-to-date and effectively utilized
- ** C**ampaign Execution**: Operate and manage marketing campaigns, ensuring they align with overall marketing strategies and objectives
- ** Collaboration**: Work closely with other departments, including Marketing, Design, and Sales, to ensure content consistency and effectiveness in promoting Whitecoat's services

**Qualifications & Requirements**:

- Bachelor's degree in Marketing, Communications, or related fields
- Minimum 1 year of experience in Content Marketing or Digital Marketing, preferably in the healthcare or technology industry
- Good command of spoken & written English and Vietnamese
- Writing Skills: Excellent writing and editing skills, with the ability to convey messages clearly and engagingly about telehealth services and general health topics
- Independent Content Development: Demonstrate the ability to independently develop content from various angles
- Creativity: Strong creative thinking and idea generation skills for content development, particularly in the telehealth and healthcare space
- Design Skills: Ability to design images and edit videos is a plus
- A professional work ethic, responsibility, and a passion for learning and exploring new ideas

**What's in it for you**:

- You can truly make an impact by driving the company growth with your own ideas and creativity in an industry that affects all of us - healthcare
- Become an essential part of a passionate and highly motivated, international team
- Enjoy entrepreneurial startup spirit with fast decision-making and outcome. Opportunity to have meetings with and learn from the CEO/Founder every week
- Opportunity to learn on the job & hands-on many areas: sales, marketing, CS, planning, strategy, partnership building
- Contribute to improving the lives of individuals and be a part of our success story

If you feel excited about this opportunity and believe you have what it takes to excel in this role, we would love to hear from you. Join us on our journey to make a positive impact on innovative healthcare solutions and the lives of people.

**Why Join Us?**

**We are a GREAT PLACE TO WORK** 92% of our employees say it is a great place to work compared to 53% of employees at a typical Global company. While people are at the center of what we do as an organisation, we can only do so if we do right by our people. And we know we can only get better by bringing in talents like you to grow together as we strive to become the healthcare provider and the employer of choice.

If you join us, you will become part of a diverse and inclusive team of passionate healthcare and technology professionals, a number that has been growing since we started in 2017. As we embark on our growth plan in the region, we will more than double our team as we move into 2025. Our team is led by some of the most experienced individuals in their respective fields.

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