Digital Manager

3 weeks ago

Thành phố Hồ Chí Minh, Vietnam AstraZeneca Full time

**Digital Manager - HCM**

**About AstraZeneca and AstraZeneca Vietnam**

**AstraZeneca**

**AstraZeneca Vietnam**

As a Foreign Invested Enterprise with over 600 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.

Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 - 2023) with various other industry awards from BritCham, EuroCham, and government agencies.

**Role background**:
At AstraZeneca, our IT organisation is pushing the boundaries of technology to enable the digitisation and transformation of the business. We are focussed on smoothing the patient and HCP journey through Digital Innovation and supporting the growth of the business through impactful launches, field effectiveness and digital/multi-channel capabilities - all founded on deep partnerships with our business colleagues.

**Typical Accountabilities**:

- Hold full accountability for Vietnam’s digital technologies; digital in this case refers to technologies that are used to support engagement with our external stakeholders (doctors, patients, governments etc.)
- Take the lead in upskilling the business on digital concepts, technologies and best practices.
- Ensure the business take a long-term approach to digital initiatives, including advertising, technology updates and future content-planning.
- Enable a greater visibility within the business on digital analytics and value generated.
- Provide strategic input to commercial and medical teams within Vietnam, with a focus on digital uplift and innovation.
- Develop a short-term plan and long-term roadmap to deliver business success through digital for the market.
- Coordinate with Vietnam’s Head of IT and the Asia digital lead to ensure alignment of global and regional initiatives and strategy.
- Ensure business satisfaction of digital is high, based on regular engagement surveys with the commercial / medical teams and leadership.

**Education, Qualifications, Skills and Experience**:
**Essential**
- Proven experience in the development and launch of digital (marketing) initiatives.
- Deep experience of understanding (external) customer journeys and designing new customer experiences
- Entrepreneur, proactive mindset with excellent business awareness and understanding
- Excellent team-working skills (especially in a culturally diverse, demanding environment) and a willingness to get alongside issues, provide clear direction and drive results
- Strong track record of delivering Digital solutions with clear outcome metrics
- Ability to develop and create compelling business cases to promote new technologies and outcomes to the business
- Strong communication and influencing skills

**_ Big plus_**:

- Sophisticated working SQL knowledge and experience working with relational databases, query authoring (SQL) as well as working familiarity with a variety of databases;
- Experience performing root cause analysis on internal and external data and processes to answer specific business questions and find opportunities for improvement.

**Desirable**
- Degree or relevant business qualification
- Experience in the Pharmaceutical or similar industry
- Experience of developing partnerships with the digital and startup ecosystems
- Experience managing teams, with excellent team-working skills (especially in a culturally diverse environment) and a willingness to get alongside issues, provide clear direction and drive results
- Ability to Identify and deliver POCs of innovative technology solutions
- Leader within Pharmaceutical thought leadership networks and organisations

**Key stakeholders**
- Head of IT, Vietnam
- Digital Lead, Asia
- Business / functional representatives within the Marketing Company (Commercial & Medical)
- Any other local innovation or digital staff
- Internal technical teams such as the GTC team
- Digital vendors and innovators
- 3rd party suppliers at contract management level
- External network relationships

**Why AstraZeneca?**

**Be bold and make a powerful impact**:AstraZeneca is a world-leading business where standards are high and challenges complex, but also a collective where we build, support and motivate each other. This unique combination of strong expectation and empowerment invites you to improve how our m

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