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Senior Brand Marketing Executive

4 months ago

Ho Chi Minh City, Vietnam phê la Full time

Analyzing the market situation, customers’ behavior/ insight/ feedback, traffic generators changing, business performance & operation status.
- Developing monthly/ quarterly marketing plan based on the analysis of the market, trade and consumer needs, resources and capabilities, focus on:
- Develop and manage the brand & communication budget, ensuring that resources are allocated and spent appropriately to optimize brand growth and profitability.
- Work closely with Brand Manager/ Marketing Manager to develop & ensure that new products (F&B, Merchandise, ) not only align with the brand&039;s aesthetics, quality, and values; but also help brand to grow sustainably & meet customer’s need gaps.
- Measure and report performance of all marketing communication campaigns.
- Brand & Communication Execution & Management: collaborate with the marketing team to create compelling content, including visuals (image/ video), copy, and multimedia assets, for various platforms and channels.
- Strategic Brand & Communication Plan: objective, direction, creative, key message/ key visual, social content/ advertising optimization/ agencies management to ensure brand/ product’s awareness & consideration across touchpoints.
- Work closely with internal departments & internal marketing team to well align & roll
- out the programs on
- time & in
- full. o Others scopes of work assigned by line manager

**Yêu cầu công việc**:
Bachelor’s Degree in Marketing, Brand & Communication or relevant.
Passion for growth, experience to manage workload and multiple projects to adapt in a fast
- pace environment
Creative thinking, innovative, problem
- solving skills or copyrighting/ video editor foundation is a plus.
Background experience in F&B, Retail, FMCG is a priority.
02- 03 years
- experience in Brand Marketing, Communication, Product Portfolio, Pricing,

**Quyền lợi**:
Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

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- 2024-02-15 16:40:24