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Sony Center Senior Marketing Executive
3 weeks ago
We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.
New Product Launching Plan
- Co-ordination and liaise with internal and external parties for preparation and launching of new products. Contributing ideas to marketing campaigns and prepare communication plans for SC channel.
- Monitor sales of Sony Centers and input plan for post-launch and sustaining phase. Review results to evaluate effectiveness & execution methods of MKT campaigns.
- Track performance of promotional activities, events and input market insight.
Sale monitoring
- Keep tracking sale performance of each SC by categories wise model wise, ensure to maintain healthy model mix.
- Understand target customers of each SC to generate relevant activities to push sale.
- Observe market trends, analize consumer markets activities to identify source of issues and opportunities, and plan for counter measure.
ATL/BTL Communication
- Manage and drive effective digital marketing strategies across social media
Deliver right message of product key features, promotions and special events.
- Support dealers to run livestream or unbox to increase awareness about new product launch. Gain customers attention and interaction about store activities through online communication to drive traffic to stores.
- Plan and execute tactical marketing campaigns to atract visitor and increase Sell-out for new stores.
- Deliver activity on time, in-line with agreed budgets to maximize company profit and ensure a return on investment.
Demand Creation
- Manage to deliver monthly workshops, involving idea proposal, cost estimation, stock preparation, related promotion
- Build relationships with KOLs, including negotiating contracts, monitoring performance and ensuring quality of services.
- Generate seasonality activities_store activation, contest
Follow up with Sony Center dealers to propose suitable instore activation to increase traffic & support sale based on their performance.
Promotion planning
- Develop all promotion programs, including seasonal and tactical promotion to push sales
Proposal of promotion plan for slow moving models or special events when necessary.
- Forecast and control ROI each promotion
- Control master MKT calendar and related MKT assets.
- Work with dealers on execution and verify sale results.
Other tasks as required by the line manager.
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Sony Center Senior Marketing Executive
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