Cmo (Top F&b Chains)

3 weeks ago

Ho Chi Minh City, Vietnam F&B Chains Full time

Strong experience in F&B with big number of stores
- Fluent English
- Open for Expat with experience in Asia Market

Our client is a top company in F&B, provides professional working environment and many opportunities for your career development.

Develops and implements brand, product and Marketing strategy in order to promote brand awareness and engagement amongst core demographics; drive sales, traffic and profitability across the store network as well as by product. Partners with the executive team to define, develop and execute the business model, for each market the business operates in.

**Key Accountabilities**:
**Marketing strategy** **and plan**
- Lead the develop of brand strategy, digital commerce strategy, CRM and loyalty strategy, product marketing strategy, store marketing, packaged goods and merchandising.
- Establish and manage annual plans and budgets across all marketing teams, while developing organizational capability and efficient systems and processes.

**Commercial** - drive transactions, sales and profitability across our store network and product portfolio through various Marketing program and activities

**Brand Experience** - deliver a seamless customer experience across all physical and digital channels, that delivers to brand positioning and personality

**Menu & Products** - ensure right variety at good value for money price points, with full NPD pipeline for store menu, packaged goods and merchandise

**Data & Insights** - build and lead a data led, digitally savvy, fact-based marketing organization that is empowered with key data flows, dashboards, reports and insights generation

**Digital Commerce** - Develops and implement customer facing digital initiatives to achieve engagement and profitable growth through online channels. These include, but are not limited to, first party (1P) channels of mobile app, website, social commerce, and third party (3P) channels of aggregator platforms, marketplaces, payment platforms, other channels.

**Loyalty & CRM** - define, build and execute progressive loyalty and CRM strategies that drive engagement and maximise CLV, at acceptable CAC and ROI thresholds.

**Partnerships & Vendors** - ensure the most relevant partnerships and vendor relationships are in place and are actively managed that drive our business forward.

**Requirements**:

- Bachelor’s degree in Marketing.
- MBA preferred
- 15 plus years of increasingly senior marketing experience in multi-unit retail, restaurant, food and beverage or related businesses
- Breadth of experience across broad range of marketing activity: in-store, out of store and online retail marketing; promotions; public relations; social media; advertising; digital/mobile; CRM/loyalty; events
- Proven track record of building strong brands and driving business results
Strong marketing strategist with the ability to translate ideas into successful implementation plans
- **Knowledge of**:

- Financial Statements
- Consumer Insights & Data Analytics
- Digital Transformation & Digital Commerce
- Mobile App Marketing, Digital Product Development
- CRM & Loyalty, Customer Acquisition & Lifetime Management
- Brand Strategy & Marketing, Product Marketing, Product Development, Store Marketing, Creative Development, Agency Management, Digital Marketing, Ecommerce, Packaging Design, Retail Design
- **Skills (Ability to)**:

- Strong leadership and strategic thinking
- Strong planning and decision-making skills
- Excellent presentation & communication skills
- Ability to build trust and influence broad range of stakeholders
- Ability to adapt to changes and manage ambiguity
- Results focused - ability to deliver in high pressure environment
- Agile and able to manage multiple initiatives simultaneously
- Strong Vietnamese & English language skills

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