Brand Specialist

3 months ago


Thành phố Hồ Chí Minh, Vietnam AstraZeneca Full time

**About AstraZeneca and AstraZeneca Vietnam**

**AstraZeneca**

**AstraZeneca Vietnam**

As a Foreign Invested Enterprise with over 600 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.

Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 - 2023) with various other industry awards from BritCham, EuroCham, and government agencies.

**What you’ll do**

Purpose of the role (Concise summary of main purpose of job)
- Support Senior/ Brand Manager with the development of marketing plans (brand strategic & operational plans), which may include distribution channel solutions (digital, social media, inside sales), execution of marketing activities, and building promotional materials for a specific product or therapeutic area/franchise.

**Typical Accountabilities**

1. Support SBM/BM with the development of marketing plans (strategic and operational plans), marketing & sales activities, and promotional materials for specific therapeutic areas/franchise or brands.
2. Support SBM/BM with the budgets and expense tracking.
3. Support SBM/BM to collect market insights and analyse competitive performance and trends
4. Support SBM/BM to develop marketing & sale materials aligned with strategies
5. Collaborate with field forces and cross-functional team to ensure flawless and aligned execution of the brands’ plan.
6. Work with training partner and brand agencies to support message pull-through and key Salesforce training of marketing strategy, products & competitors, messaging, and materials.
7. Support SBM/BM to build tactical plans based on the brand strategic plan. Co-lead some aspects of tactical implementations, including timelines.
8. Deliver other tasks/ cross-functional projects assigned by the company.
9. Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices

**Marketing strategy**:
1. COLLABORATE: Defines and facilitates the development and execution of the brand promotional plan and programmes in line with strategy
2. DATA-DRIVEN MARKET INSIGHTS: Identifies potential opportunities for collaboration

**Brand Plan Execution**:
1. CUSTOMER: Develops actionable segmentation and communicates with the client on day-to-day execution across channels focusing primarily on customer needs and budget
2. ENGAGEMENT PLAN: Actively engages with the client on implementation based on their preference and behaviours
3. KEY TRENDS: Anticipates key trends to better understand the market environment
4. BUSINESS ACUMEN: Participates in the operational budget planning and tracking of financial utilization

**People**:
1. PROJECT LEADERSHIP: Applies sound business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position
2. TEAMING: Builds cross-functional capability, leveraging differences and establishing collaborative networks to contribute to high-functioning, cohesive teams
3. PARTNERSHIPS: Optimises internal and external partnerships to deliver high quality outputs aligned to brand plan both globally and within the US

**Marketing Functional Capabilities**

1. CX Mapping, Design & Implementation: Customer experience mapping and experience design/ Partner and ecosystem management

2. Analytics & Insights: Understanding market environment/ Understanding our customers

3. Strategic Direction & Value Proposition: Crafting value proposition

4. Content Strategy & Management: Content deployment and optimisation

5. Omni-Channel Execution: Customer engagement plan/ Campaign design and deployment/ Key account and influencer strategy

**Individual Capabilities**

Analytical Acumen
Discriminating and analysing information to draw logical conclusions

Creative Reasoning
Exercising good judgement and creative or original thought when faced with new or unfamiliar problems

Social & Emotional Intelligence
Recognising and appreciating the value of multiple perspectives and fostering collaborative, meaningful relationships

Resilience
Remaining positive and persisting in the pursuit of goals despite challenges or setbacks

Learning Agility
Adopting a growth mindset and aspiring to continually reskill e.g. embracing scientific and



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