Product Manager
3 weeks ago
**JOB DESCRIPTION**
- ** Strategic planning**:
- Analyze consumer and market insights / competitors to define marketing plan to achieve business target of growth and profit (specifically focus in offlinr channels)
- Develop and lead assigned campaign strategy & planning to achieve business objectives.
- ** Portfolio management**: Product positioning, product mix, pricing strategy for assigned products
- Study customer insights/ competitor & market analysis to develop local relevant unique selling point and proposition
- Take full responsibilities for assigned product launch/ discontinue in collaboration with online, retail, education, logistic to keep the most productive portfolio
- Forecast ownership for own product to deliver SO target, growth and market share (especially for offline channels)
- ** Brand communication management**:
- Define strategic communication idea is relevant with local customer insights and brand equity
- Take full ownership for IMC of assigned launches (focus in Retail, Merchandising, Offline Promotion,Partnership, KOLs and Brand platform) to drive sales & build brand love/equity
- Coordinate with Sale, Education, Merchandising for retail excellence to achieve outstanding visibility, brand image and service
- Lead external agencies with strong creative judgement mindset & critical thinking to develop & deploy brand campaign/ product launch on time in full with excellent result
- ** Budget management**
- Manage PPP budget especially sample/tester/ GWP & CRM budget in line with brand/channel strategy & PNL.
- Coordinate with Business Controller & other partners to monitor & ensure budget spent effectively & efficiently.
**REQUIREMENTS**:
- Strong background in brand & product marketing
- Excellent analytical skill and critical thinking
- Strong project management & organization skill
- Creativity & Innitiative Driving is a plus
- Strong sense of beauty and passion about skincare industry
- Good FMCG/ Retail understanding
- Entrepreneurship, collaborative mind-set lead to collaboration Leadership
- Activation Excellent & Driving for result mindset
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