Marketing Specialist

2 days ago

Ho Chi Minh City, Vietnam Chợ Tốt Full time

**JOB RESPONSIBILITIES**

Take ownership of the full funnel process of B2C and B2B Branding performance by raising the brand awareness of Nha Tot and Viec Lam Tot among consumers (both buyer side & seller/partner side):

- Planning: Be accountable for developing marketing plans, including understanding business objectives, translating the ultimate goals to marketing actions, defining success metrics, planning strategic approaches, preparing communications direction, pitching creative concepts, and facilitating the way of work.
- Implementation: Develop and execute comprehensive launch plans on digital/ social media platforms (Facebook, Tiktok, Youtube,), external communication (OOH, PR, influencers, KOL/KOC, offline events,), and internal channels (push notes, SMS, ZNS, in-app/on-site display,).
- Collaboration: Collaborate with Creative, Design, Digital & SEO teams to build innovative concepts, and constantly optimize communication plan & media channels to achieve the best performance. Work closely with Vertical teams to sync up to-do, deliverables, and outcomes.
- Evaluation: Prepare detailed marketing reports, campaign deep-dive analysis to evaluate the performance, and key takeaways for learnings, and host & facilitate retro sessions with functional MKT sub-teams & Vertical teams to define keep-development-drop after projects.

Implement Growth Marketing initiatives to drive app user engagement for Nha Tot and Viec Lam Tot and keep the brands relevant to existing users:

- Be accountable for developing in-app content direction, and operating messages on engagement platforms to convey impressed and engaging communication for buyer sides (buyers/tenants of Nha Tot and job-seekers of Viec Lam Tot).
- Collaborate with Digital & Vertical teams for Automation projects to define scalable use cases, develop messages, operate A/B tests, and constantly optimize performance for user base improvement.
- Consult and give actionable inputs for go-to-market (GTM) plans of key features developed by verticals. Pair with verticals for execution when needed to enhance product awareness, drive traffic to them and increase adoption and traffic to the platform.

Take charge of certain Cho Tot overall branding projects delegated by supervisors that significantly impact the parent brand Cho Tot as a whole.

**REQUIREMENTS**
- A growth mindset, and agile spirit to achieve quick wins. Ability to adapt and learn fast in a fast-paced work environment and team structure under time pressure
- Time and project management skills, including the ability to work on multiple projects at the same time.
- A strong sense of responsibility and ownership in work. Be responsive and visible.
- Critical, reasoning, logical thinking, and user-focused mindset are a must.
- Excellent teamwork skill set and an ability to get alignment with stakeholders.
- Great written & verbal communication skills.
- Strong command of English and Vietnamese languages.

**BENEFITS**
- Get 15 days of annual leave and 5 days of sick leave per year
- Health insurance for employee and their family members.
- Get a 13th-month salary and annual performance bonus.
- Participate in regular team-building activities and company parties.
- Full of learning and training opportunities to grow your professional and personal skills.
- Our modern offices serve perfectly for a relaxed, yet productive work environment.
- You will grow with the FRUIT values that are Fast Growth, Responsibility, User-first, Integrity, and Team.
- Chợ Tốt Marketing team is a full-stack team that can deliver strategic planning, creative development to media, and event execution. When you will be a part of the MKT team, you will have a chance to:
+ Work with our experienced marketers with a background in top agencies in Vietnam and across functions of MarCom and MarTech as Branding, Digital, Growth, Creative,to equip both creative & technical skill sets.

+ Get always-on support and assistance from team members across functions when needed. We’re here to help with a tricky task, but also to crack a joke once in a while. This makes working here more pleasant and inviting.

+ Even more, we are together to create creative works & deliver modern marketing strategies to be recognized at reputable awards such as MMA Smarties, BSI Awards,

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