D2c/ CRM Marketing Senior Executive Panasonic Sales

3 weeks ago

Ho Chi Minh City, Vietnam panasonic sales vietnam Full time

Strategy Development and Customer Journey Mapping:
- Support Direct
- to
- Consumer (D2C)/ Customer Relationship Management (CRM) manager in developing a total customer experience (CX) strategy, customer journey, and loyalty program aligned with the overall company direction and business objectives.
- Research market trends and analyze customer behaviors and touchpoints to identify opportunities for improvement and growth.

Marketing Campaign Planning and Execution:
- Develop marketing and integrated communication plans to promote Panasonic&039;s D2C/CRM platforms (My Panasonic App, Panasonic direct shopping website).
- Work with Sales and Digital Marketing teams to implement campaigns to drive D2C sales through various channels.
- Collaborate with CRM and marketing communication teams to design and execute targeted marketing campaigns using CRM tools, marketing automation platforms, and personalized messages.
- Collaborate with other departments to develop customer benefits, loyalty programs, and implement retention strategies to maximize customer lifetime value.

Platform Development:
- Support D2C/CRM manager and collaborate with IT to oversee the management and enhancement of all digital platforms, focusing on optimizing UI/UX and CX of the Mobile App and E- commerce platform.

Data Analysis and Reporting:
- Monitor, analyze, and present reports on key CRM metrics of My Panasonic App and key D2C marketing metrics. Provide recommendations for continuous improvement.

Administrative:
- Support D2C/CRM manager in managing budgets and expenses for D2C/CRM platforms and activities.
- Prepare day
- to
- day documentation, approvals, and payments as required.

**Yêu cầu công việc**:

- Excellent analytical and data
- driven decision
- making skills.
- Proven experience in CRM and e
- commerce marketing, focusing on strategy development and digital campaign execution.
- Ability to handle pressure, multitask on projects, and adapt to a result
- oriented working culture.
- Have “start
- up” attitude and mindset.
- Effective communication and collaboration skills.
- Familiarity with digital marketing tools and platforms.
- Results
- driven and customer
- centric mindset with a focus on achieving targets and ROI.
- Understanding of digital marketing platforms and online customer behavior.

**Quyền lợi**:
Attractive Salary + 2 Performance Review/ Bonuses Review Per Year

16 Day Leaves + Health Insurance

Laptop + Taxi Cards

Cập nhật gần đây lúc:

- 2024-01-31 17:15:40

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