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Senior Business Intelligence Analyst
7 days ago
KEY JOB ACCOUNTABILITY
- Be the expert in using digital marketing & commercial data, analyze data from various sources to provide insights on marketing & commercial metrics, including traffic, conversion rates, ROAS, Buyers
- Create/design holistic media & commercial reports and performance measurement dashboards to deliver insights, business view and trends to share with senior management.
- Develop and maintain a deep understanding of ecommerce platform and customer behavior with interactively build prototype dashboard to identify opportunities for growth from media/commercial and solving for analytical needs.
- Collaborate with commercial and media team to understand the business needs, formulate and give end-to-end analysis that including data gathering, ongoing scaled deliverable and presentation
- Build up the business model with gathering media & business metrics to planning the ambitious growth of Ecommerce business with tracking and monitoring the outcomes performance.
KEY COMPETENCIES
- Bachelor's degree in marketing, business, or a related field
- A minimum of 3+ years of experience in ecommerce, digital marketing or business intelligence analysis
- Strong analytical skills with the ability to interpret complex data sets and provide actionable insights
- Experience with data visualization tools & BI tools such as Tableau or Power BI, Python
- Knowledge of digital marketing metrics
- Excellent communication skills and the ability to present findings to non-technical stakeholders
- Self-motivated and able to work independently in a fast-paced environment
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