Consumer Behavior Psychologist

4 weeks ago


Điện Biên, Vietnam Công Ty TNHH Pca Company Services Full time

**Mô tả công việc**:
(Mức lương: 12 - 20 triệu VNĐ)
- Analyze consumer trends and psychological factors influencing online purchasing decisions.
- Conduct qualitative and quantitative research on user behavior (market studies, interviews, focus groups, etc.)
- Collaborate with product and marketing teams to define product selection strategies based on the psychological needs of consumers.
- Suggest improvements in the app design and user experience to boost engagement and conversions.
- Assist in designing marketing campaigns by identifying psychological triggers that encourage purchasing.
- Create consumer profiles (personas) based on psychological and behavioral data.
- Develop user testing protocols to measure the impact of changes on consumer behavior.
- Advise on communication strategies to adopt a tone that resonates with users’ expectations and emotions.

**Chức vụ**: Nhân viên/Chuyên viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Opportunity to contribute to the development of a high-growth startup.
- A flexible, creative, and stimulating work environment where your expertise will be valued.
- The chance to work on innovative projects and have a direct impact on the company’s strategy.

**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề

**Yêu cầu công việc**:

- Degree in Psychology with a specialization in consumer behavior, cognitive psychology, or marketing psychology.
- Previous similar experience in an e-commerce or digital environment (startup experience is a MUST).
- Ability to analyze behavioral data and translate psychological insights into actionable steps.
- Knowledge of user research methodologies (interviews, ethnographic studies, etc.).
- Excellent communication skills and ability to work in interdisciplinary teams.
- Familiarity with UX analysis tools and user testing.
- Strong problem-solving skills and the ability to propose innovative solutions related to purchasing behavior.
- Additional Qualifications:

- Experience in designing user interfaces or analyzing user journeys (UX/UI).
- Knowledge of current trends in applied psychology for e-commerce.
- Experience with behavioral data analysis tools (Google Analytics, Hotjar, etc.).

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Giám Sát Bán Hàng,Kinh Doanh/Bán Hàng,Lao Động Phổ Thông Khác

Trung cấp - Nghề
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