Digital Marketing Specialist

1 day ago

Ðà Nẵng, Vietnam AUG Student Services Full time

**Company Overview**:
AUG Global Network is an established international education consultancy company promoting Australia, Malaysia, Singapore, Switzerland, The United Kingdom (UK) & The United States of America (USA). AUG operates across 8 countries (Australia, China, Hong Kong, Indonesia, Malaysia, Philippines, Singapore & Vietnam).

**History**:
AUG was first established in 1995 in Malaysia. Since then, the company has expanded its reach by establishing 26 offices across 8 countries which is a strong verification of the company’s success in placing students in reputable institutions across the world.

To manage its ever growing business entities, AusEd, SchoolEd and Bond and Forsyth now comes under the one name, AUG.

AUG is renowned as a reputable, trustworthy, caring and professional education placement centre. With more than 25 years experience in providing the highest quality advice to students in carving their educational paths, AUG has always taken fresh and innovative approaches in its service. The company acts as a liaison between students and their preferred education providers to ease the entire process of studying overseas. Staff members are always abreast of changes in the international education industry which means students get the most accurate advice from our team. AUG stresses on the importance for students to align their career goals with the right course and the right institution by understanding the processes and procedures of getting an institution placement.

The company is staffed by a team of dedicated, friendly, multilingual, caring and responsible staff members with comprehensive knowledge about studying in Australia, Malaysia, Singapore, Switzerland, The UK, and The USA. The company is constantly exceeding the expectations of students, their families and other business partners through the provision of outstanding customer service.

**2. Digital Marketing Specialist**:
Location - Da Nang

**JOB DESCRIPTION**

**Roles & Responsibilities**:
1. To developing, managing and analysing AUG digital marketing campaigns to generate leads and raise brand awareness;
2. To prepare reports for all digital marketing campaigns

3. To develop and push out relevant content

4. To benchmarking and Competitor research

5. To generating new leads via social outreach; posting and sourcing from social sites (Instagram, Facebook, WeChat, LinkedIn and etc.)

6. To conduct keyword research and analysis for SEO and PPC/SEM campaigns

7. To manage and convert leads generated

8. To work with digital marketing vendors for A&P activities

9. To support outstation branches as required

10. To handle all AUG’s press releases and write-up;
11. To handles and carry out sales and marketing activities/ events such as roadshows, education fairs, presentations, direct mailing and activity logistics

**Minimum Requirements**
- A Bachelor’s degree-holder of Marketing, Digital/e-Marketing, Communications, Information Technology or Business from a reputable university.
- With at least 2 years relevant experience gained from a PR, Advertising, or Digital Marketing agency, is an advantage.
- Proficient in digital analytical platforms such as Facebook Insights, Google Analytics, and other similar tools.
- Solid knowledge of Google Adwords and other paid search platforms.
- With solid understanding on SEO, SEM, paid social, paid search, content promo, marketing automation, and link-building strategies.
- Highly capable of creating Social Media Content & Strategy.
- Experienced in identifying and validating strategic and tactical marketing objectives.
- Able to thrive in a dynamic, fast-paced team environment and maintain a positive attitude under pressure.
- Highly proficient in English Language.
- Excellent written communication skills (U.S. & U.K. writing styles).

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