Social Media Director

5 months ago

Ho Chi Minh City, Vietnam Talentnet Full time

$3,500 - $3,500
- Media/Advertising

**RESPONSIBILITIES**:
1. Social Media Planning and Performance:

- Lead social content and outreach strategy and provide production oversight for omni-channel execution. This includes social calendar creation, content ideation, social copy creation, social creative direction, community management, and more
- Delegate tasks and provide comprehensive feedback for a team of talented social media managers and creatives in terms of copy, creative, and platform-specific optimizations
- Oversee execution timelines ensuring the smooth delivery of large scale projects, managing both internal and client priorities
- Lead communication together with Client Service team regarding social content and outreach timelines, content/outreach performance/KPIs, reporting, incremental opportunities, brand strategy, and feedback
- Oversee and own the production process of social media content. Be the gatekeeper of style guides, marketing priorities, and legal considerations
- Identify and share trends in social media with global social network
- Measure and analyze content effectiveness with metrics that establish, validate, and continuously iterate on the various content strategies. Be able to effectively share it all with clients
- Stay current on platform updates/innovations and competitors, ensuring that best practices are being applied across all channels and learnings are shared cross-team
- Work with the paid media team to support campaigns with data-driven content recommendations and oversee production of deliverables
- Embody the voice of the brand through at every touchpoint, leveraging channel-specific tactics that adhere to algorithm best practices

2. Team management and growth:

- Maintain stable operation of team members
- Inspiring team for continuous learning and improve themselves
- Training/ Coaching for Social team members based on job specific needs and market needs
- Together with Board of Director and Digital Strategy Director to digitalize agency’s competency with innovated social knowledges

**REQUIREMENTS**:
1. Experience:

- Strong experience with same title or above job description for least 2 years, broad experience in FMCG is preferable

2. Knowledge:

- Deep knowledge in social planning, implementation and market trends

3. Skills:

- Exceptional communication skills oral and written. This role will work closely with senior managers, internal leadership, and clients
- Strong project management skills to ensure existing projects run smoothly and new opportunities are scoped and executed efficiently
- Excellent presentation skills and experience sharing new ideas with clients
- Social platform expertise needed: Facebook, Instagram, YouTube, TikTok, and more
- Proficient in PowerPoint, Excel, and other basic marketing tools
- Understanding of Google Analytics, and other ways to measure content success
- Thoroughness and keen attention to details, especially under tight deadlines
- English efficiency is must
- Creative mindset
- Efficiency and top-notch organization
- Outstanding leadership skills to manage a team of 20 people and more

4. Personality/ Attitude:

- High responsible, strong ownership, fast learning, excellent teamwork, thirst for thriving

**For more information, please contact**:

- Ms. Do Vu Quyen (84) 6291 4188 - Ext: 532

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