Senior Marketing Director

2 days ago


Thành phố Hồ Chí Minh, Vietnam Dion Full time

**About The Company**:
Our client is a rapidly growing e-commerce business operating in the health and wellness sector. The company is known for its data-driven decision-making, operational excellence, and technological innovation. They offer an exciting opportunity for driven professionals to make a tangible impact on a rapidly growing business with ambitious growth targets.

**Role Purpose**:
**How We Measure Success**:

- ** Revenue Growth**:Achieve ambitious revenue growth targets set by the company.
- ** Profitability**:Maintain profitability targets established by the business.
- ** Team Expansion**:Grow the Marketing Operations team from current headcount to target capacity.
- ** Product Launch Success**:Achieve key product launch goals for major initiatives.
- ** Conversion Rate**:Achieve a conversion rate improvement on key landing pages.
- ** Return on Ad Spend (ROAS)**:Achieve improved ROAS across paid media channels (Meta Ads, Google Ads, and TikTok Ads).

**Reports To**:
CEO

**Team Management**:

- ** Current team size**: Core marketing operations team.
- ** Target team size**: Expand to meet business growth needs.

**Core Responsibilities**:

- ** Team Leadership**: Lead, coach, and mentor a team of Marketing Operators, scaling the team as required. Hire, onboard, and train new marketing operators to meet team capacity goals.
- ** Revenue Growth**:Drive Direct-to-Consumer revenue growth through paid traffic strategies and CRO.
- ** P&L Ownership**:Take full accountability for the DTC P&L, including managing advertising budgets and ensuring profitable unit economics.
- ** SOP Development**:Develop lean and integrity-driven Standard Operating Procedures (SOPs) and dashboards for the Marketing Operations team. The goal is to reduce operational errors and increase team efficiency.
- ** Cross-functional Collaboration**: Work with the Influencer Marketing team, Community Manager, and Video Editors to generate creative assets for paid media campaigns. Facilitate cross-team creative review sessions to optimize paid media performance.

**Additional Responsibilities**:

- ** Succession Planning**:Build successors by nurturing internal talent and ensuring long-term team stability.
- ** Operational Improvements**:Identify and implement process improvements to enhance marketing operations efficiency.
- ** Strategic Advisory**: Provide strategic advice to senior leadership on paid traffic initiatives and new advertising channels.

**Requirements**:
**Must-Have Requirements**
- ** Professional Experience**:5-7 years of experience in senior marketing roles with a strong track record in DTC e-commerce marketing.Proven experience in senior marketing roles with a track record in DTC e-commerce marketing.

**Tools & Platforms**:Proficiency in Google Analytics, Shopify, and performance measurement dashboards.

**Nice-to-Have Requirements**
- ** Regional Experience**:Experience with U.S. or EU e-commerce markets.
- ** Technical Skills**:Experience with Klaviyo, SEO optimization, and marketing automation tools.
- ** Growth Experience**: Experience working in hyper-growth environments or startups scaling from Series A to Series C.

**Behavioral Competencies**:

- ** Integrity**: The No. 1 required quality.
- ** Data-Driven Decision-Making**: Ability to make unemotional, logic-based decisions, while leading with authenticity and empathy.
- ** Discipline**: High level of discipline with zero tolerance for undisciplined behavior.
- ** Mentorship**: Ability to lead by example and develop junior team members into high performers.
- ** Psychological Understanding**: Understanding how performance creatives work for each ad platform.
- ** Listening Skills**: Make others feel heard and valued during discussions and team interactions.

**Compensation and Benefits**:

- ** Salary Range**:Competitive salary based on experience.
- ** Performance Bonuses**:

- ** Monthly Bonus**: Bonus opportunities based on company performance and profitability.
- ** Annual Bonus**:Up to several months of salary, based on performance measured by key performance metrics.
- ** Equity Offer**:Potential for equity for high-impact contributors.

**Working Location**:

- On-site, Binh Thanh District, Ho Chi Minh City.

**Working Hours**:

- ** Monday - Friday**: 8:30 AM to 6:00 PM (most employees stay until 8:00 PM).
- ** Saturday (Culture Day)**: 6:30 AM to 12:00 PM.


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