Design Director
2 weeks ago
WHO ARE WE
TotallyAwesome is a Youth-first specialist marketing and media platform focused on connecting brands with youth in a safe, relevant and effective way.
At the heart of everything we do is
Youth.**TotallyAwesome offers Youth-first, Youth-safe engagement across thousands of YouTube channels, apps, games and websites.
- data', contextual intelligence solutions enable safe digital engagement with a Youth audience. Our Youth-first curated and human moderated technology solutions reach more than 500 million active monthly users across Asia Pacific. From content creation to innovative gaming solutions, we bring excitement to the digital world of our Youth.
Our headquarter is in Singapore, with offices in Australia, Indonesia, Japan, Korea, Philippines and Vietnam.
JOB RESPONSIBILITIES
Overview:
The Design Director at TotallyAwesome is a new role in the business, with a primary task of leading the Design Team through all works creatively.
Your role and responsibility ensure that we can deliver top-notch creative design and hopefully garner some industry-related awards along the way.
How will YOU contribute to the Team?
- Be the custodian of Totally Awesome's brand guide and for each of the audience segments (Kids, Teens and Families)
- Conceptualise, develop and manage a "best in class" creative design offering
- Work cross functionally with key departments and stakeholders during pitch and proposal stage if need be, supporting Sales in presentation to clarify on concepts/ideas
- Management of designers within the team and tracking on the quality of their work
- Research current market trends, media, and tech platform trends for our audience segments to stay ahead of competitors
- Understanding digital advertising; how new trends like gaming is built within the space and how new technology ties with media builds
- Lead and direct the Design Team from concept to completion
- Inspire younger designers to be expressive and innovative in their ideas
- Review and approve works developed by the design team, ensuring deliverables that effectively address marketing goals and challenges of clients
DESIRED SKILLS AND EXPERIENCE
Do YOU have what it takes to succeed?
- Minimum 8 years of related experience (depending on experience, the title will be adjusted accordingly).
- Ability to think laterally and literally
- Experience in leading a team of designers (design layout / motion graphics / UX / UI)
- Strong in English copy
- Experience in creating marketing/advertising campaigns from developing client's requirements to oversee production on time and within budget
- Experience in creating integrated contents across all online channels and ad formats like videos, rich media, games, and microsites
- Experience in developing strategic adunit concepts by formulating original themes/ideas;
- Key Opinion Leader (KOL); Strong creative vision with an understanding of business objectives and ability to deliver campaigns that generate results
- Strong written and verbal communication skills as well as presentation skills to make outstanding pitches to all clients and audiences
Preferred Qualifications
- Previous experience leading a team
- Previous experience with copywriting, design, and production
OUR ETIQUETTE
At TotallyAwesome, we work together to give everyone the power to share their story, explore what they love, and connect with one another in the process.
- Commitment to care
- Purposeful curiousity
- Play with integrity
- Human by design is in our DNA
- Empower "Awesome" in everyone
Our people are at the heart of what we do at TotallyAwesome and the driving force behind our growth and success.
We value our culture as the lifeblood of our business and work hard every day to maintain this as we continue to grow and scale our team.
We believe in offering opportunities to learn and grow every day and we've got a strong track record in developing great people.
Finally, we are a team of passionate experts. We are not just leading in this industry, we are defining it.PERSONAL ATTRIBUTES
- You are a selfstarter, independent and problem solver. You consider yourself a highperformance personality
- Understand what it means to deliver excellence.
- Good sense of humor and ability to stay calm under pressure.
- Wellorganised with excellent communication and time management skills.
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