Market Analyses and Business Intelligence Manager

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Abbott Laboratories Full time

_MAIN PURPOSE OF ROLE_


Mission of this role is show business where and how to win through insightful findings of market researches and in depth analysis of multiple source of data.

This is a very critical role in Commercial Excellence Department in the context that functional expertise of market research is part of departmental scope while demand of insightful understanding about market, customers, consumers, patients are on the rise.

Additionally, Commercial Excellence depart is the center of multiple sources of database yet there is a gap in bringing them all to another level business intelligence and advanced analytics.

Having huge exposure to cross functions especially

The role of Market Analyses and Business Intelligence Manager is to:

  • Manage market research project from project design until final deliverables, ensure insightful report with insightful findings and recommendation
  • Design proper governance process and collaboration model between multiple business partners to set up business analytics, business intelligence flow and deliver in depth analysis with and recommended action plan

_ MAIN RESPONSIBILITIES_

Market Analyses (40%)

  • Understand the categories, brands, customers and the key business objectives and challenges, and be able to set relevant research programs to deliver against the objectives
  • Distil information from primary and secondary research e.g. ad hoc, market information. Complement this by demonstrating market insight capabilities complement ad hoc research with inmarket understanding
  • Responsible for building and developing relationships with own group of business partners including Marketing, Sales, Salesforce Effectiveness, MCE to validate and incorporate insights to create action plan
  • Ensuring customers/consumers are at the heart of decisionmaking

Business Intelligence (60%)

  • Establish framework, process with clear role and responsibility to consolidate and systemize diversified sources of data (internal, external)
  • Understand business partner expectation (senior leadership team, sales, marketing, supply chain, finance, commercial excellence) in terms of data structure to serve for cross functional business meeting forums
  • Writing reports and presentations that present data and findings in a clear and concise manner
  • Advocating for business intelligence solutions that will help the organization meet its goals
  • Analyzing data to identify patterns or trends that could indicate problems within the business
  • Working with senior management to develop goals, objectives, and strategies for improving business performance using BI tools
  • Recommending changes to existing business intelligence processes or policies to improve efficiency
  • Monitoring industry trends to identify upcoming challenges or opportunities for the organization

_ MINIMUM BACKGROUND/ EXPERIENCE REQUIRED _

_Work __Experience_
_ _
Minimum 8 years

Proven experience in business analytics, business intelligence, market research.

Experience with cross functional project management is a plus

**_ Education_
_ _
University degree

Bachelor degree in pharma or business administration. MBA is a plus.

_ CORE Skills Required_

  • Professional Skill _
  • Strong business acumen, especially in marketing/sales/commercial execution
  • Proven experience in business analytics, business intelligence, market research.
  • Ability to translate from data to insight and recommendation for action.
  • Efficient communication and presentation skill.
  • Interpersonal skills and influencing skill to work, collaborate and manage internal and external stakeholders in effective way.
  • Behavioral / Leadership Skill _
  • Proficient in verbal and written communication.
  • A selfdriven team player who possesses strong business acumen and interpersonal skills.
  • Possess good organization, planning, problem analysis and problemsolving skills.
  • Language Skill _
  • Good at English.
  • Vietnamese.
  • Computer Skill_
  • MS Office.

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