Digital Marketing Manager

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Abbott Laboratories Full time

MAIN PURPOSE OF ROLE:


Established Pharmaceutical Division (EPD) ambition is that within three years, we want to be the undisputed digital leader in Vietnam pharmaceutical industry, known for our distinguished approach to customer engagement in the digital landscape.

We engage customers with a genuinely customer-centric philosophy by maximizing all technological and digital enablers and tools.


This critical role helps leverage the full potential of what digital innovation can bring to our HCPs and patients, shape the behavioral changes, and hence, drive EPD's business across a broad range of therapeutic indications.


MAIN RESPONSIBILITIES:

  • Deep understanding of digital health trends and multichannel/omnichannel engagement concept

Familiar with marketing principles:
Segmentation & Targeting, Customer Insights/Pain points, Customer Behaviors, Marketing Objectives, Communication and Content Framework.

  • Lead the local execution of customer engagement strategies with a strong focus on scalable digital and multichannel technologies to drive competitive differentiation to change customer's behavior, to ensure customer loyalty and acquisition.
  • Analyze data (dashboards, campaign results, conversion rates, channel performance) to help shape omnichannel strategies. Provide insights and key learnings to brand teams and any related stakeholders.
  • Analyze technology/platforms and landscape on an ongoing basis to support the deployment of current, identify and drive new ways of working to create differentiated customer experiences & shape future channel strategy
  • Design & run research survey to identify the unmet customer needs (pre) & to measure the quality of customer engagement (post): qualitative feedback, message recall, net promoter score, Rx intent, sales impact
  • Manage all digital assets including website, apps, and all approval procedures: Regular review, performance tracking & analysis; and optimizations to all digital platforms. Collaborate with global and regional stakeholders to improve user experience with the company on our digital platforms.
  • Manage the function budget. Lead working with crossfunction teams including legal, OEC, IT, Regulatory affairs, Public Affairs, Medical, Marketing, Sales
  • Understand CRM systems, database management, and data source how is data collected, stored, and validated.
  • Support Medical, Marketing, Sales, Business Development, Market Access Teams, as well as other functions in their multichannel projects
  • Work in close collaboration with the Regional/ Global and local delivery team to ensure that MCE is delivered in a timely fashion with maximum impact.
  • Manage key stakeholders: agencies, associations, internal stakeholders

A:

CARE champion:

  • Act as the Brand Manager to build a:Care as a brand that provide value to both HCPs and end consumers in health care through a:Care digital ecosystem.
  • Develop a:care asset, work with Medical and Marketing to build a:care content strategy.

Support Direct-to-consumer campaign:

  • Support Consumer Marketing campaigns via consultations and monitoring digital initiatives to ensure campaign performance, including: SEM, SEO, digital advertising campaigns etc.
  • Familiar with using a variety of web and app analytics tools (e.g. Google Analytics, Data Studio, Social listening, Digital Dashboard etc.).
  • Experience in media buying and building ecommerce fundamentals can be an added advantage.

SUPERVISORY RESPONSIBILITIES:

  • Build digital capabilities for subfunction and his/her digital executive
  • Develop and provide frequent trainings to staff including soft skills
  • Ensure personal development plan for each team member

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

  • Work Experience:_
years experienced

  • Education: _Bachelor of Marketing or Commerce

CORE Skills Required:

Professional Skill:

  • Strategic Planning
  • Data Analysis
  • Project Management
  • Storytelling
  • SEM, SEO
  • Content Marketing
  • CRM
  • Social Media Advertising

Behavioral / Leadership Skill:

  • A strong leader. Take initiatives, have a growth mindset, and have creative problemsolving skills.
  • Strong project management and organizational abilities. Ability to adapt to changing priorities and deadlines
  • Creative thinker who can generate innovative ideas and solutions and partner effectively with crossfunctional stakeholders at various levels
  • Strong analytical skills to drive insights into the data.
  • Strong communication skills, written and verbal, across all organizational levels, experience in dealing with multiple and diverse internal stakeholders and interacting with business and technology partners.
  • Strong presentation skills.

Language Skill:

  • English Proficiency: Advanced, especially in English verbal communication

Computer Skill:

  • Highly proficient in Excel and PowerPoint.

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