Brand Manager

2 weeks ago

Hanoi, Hanoi, Vietnam Adecco Full time

Job summary:


The company operates in the field of advertising, communication, participating in planning and implementing marketing activities for products in the field of reproductive health protection and HIV/AIDS prevention.


Responsibilities:

  • Strategy & Management:
  • Create strategic marketing plan
  • Develop, implement and analyze marketing and communication plans, including promotional calendars and programs, new product development and introductions and other projects for ETC/Ethical division both direct to consumers and healthcare professionals (i


e:
pharmacist), ATL & BTL marketing activities.

  • Lead product development holistically from deep market analysis and research to launch and product distribution within the target market.
  • Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures.
  • Overall Monitor P&L for ETC/Ethical division.
  • Perform in depth return on investment analysis, productivity related to all marketing activities and campaigns.
  • Actively participate, contribute and lead in the Brand and Portfolio Development Sessions, Sales & Operations Planning (S&OP) with the Leadership Team.
  • Work closely with other departments, especially with sales team on company initiatives to ensure the best marketing effectiveness for ETC Channels.
  • Produce comprehensive and detailed reports with conclusions and recommendations.
  • Market Understanding:
  • Perform constant market visit to understand the situation of the pharmaceutical market (i


e:
consumer, competition, suppliers), out current product portfolio, and its related information, also as our current state of ETC Channels.

  • Understand the Ethical care business environment, government policies; distribution channels; pricing strategies, business models etc.
  • Research, analyze, decide, and develop market, and strategic products.
  • Advise on conducting competitor and market analysis, ensure all materials and activities are aligned with forecasting in timely manner.
  • Regular visits to key distributors, distributors customers and other main stakeholders [i


e:

trainers, Key Opinion Leaders (KOL), universities government officials, implementing partners] to understand market and customer needs and develop solid projects and partnerships.


  • Branding & Product Awareness:
  • Act as brand, product and category owner the inhouse expert/repository of information on all thing's ETC/Ethical division.
  • Focal point for all ETC/Ethical brand and product knowledge training (directly or via thirdparty approved trainers) activities for our own and distributors marketing and sales force as well as potential stakeholders (i


e:
pharmacists, medical doctors nurses, midwives).

  • Manage external communications to strengthen and further corporate brands.
  • Conduct branding, marketing and communication activities to enhance brand image and value in the eyes of all our stakeholders, in particular the end user.
  • Constantly seek and review feedbacks and suggestions relating to assigned brand/products and develop action plans to address those to achieve the KPI targets.
  • Lead and manage the development of marketing briefs for campaign and Information, Education and Communication (IEC) materials development (design, production, communication and distribution), as per brand guideline.
  • Relationship Development:
  • Lead relationship building and nurturing with key stakeholders (i


e:
distributors, distributors customers, creative agencies/media partners, KOL/champions/ambassadors, trainers, freelancers/consultants, government, partners etc.) for the ETC/Ethical division.

  • Source, evaluate, negotiate and manage contracts with service providers to guarantee advantageous terms and effective contract delivery.
  • Coordinate with sales team and all support functions for effective execution.
  • Support other department to go forward with company mission.
  • Key Relationships:
  • Relationships and Roles
  • Internal/External Cooperation
  • Demonstrate ability to interact and cooperate with all company employees.
  • Build trust, value others, communicate effectively, drive execution, foster innovation, collaborate with others, solve problems creatively and demonstrate high integrity.
  • Maintain professional internal and external relationships that meet company core values.
  • Proactively establish and maintain effective working team relationships with all support departments.
  • Internal: Cooperate and support all other heads of Department such as Accounting; Sales; Legal & RA Dept.
  • External:
  • Public and private hospitals
  • Public and Private Clinics.
  • Providers (Doctors/ Nurses/ Professors).
  • Consumers/end user.
  • Ethical Distributors & Retailers.
  • Advertising Agencies.

Experience requirements:

  • Experience
  • At least 5 years of working experience in similar position (Brand/Product/Category Management) with increased responsibility, scope of work. Regional/international experi

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